Case Study: Digital Guest Directory as an integral part of the hotel’s marketing strategy

The 5-star superior Hotel Alpine Palace in Saalbach-Hinterglemm impresses with a mixture of outstanding service and alpine casualness. In keeping with the motto “Feel royal, enjoy lässig”, the hotel offers its guests – from active holidaymakers to families all the way to spa and gourmet guests from all over Europe – a special stay. In other words, the hotel in the federal state of Salzburg focuses on smooth processes and excellent service. For this reason, the Alpine Palace has been offering its guests the Digital Guest Directory from Guestfriend since 2016. Since then, for junior manager Manu Wolf and marketing manager Jürgen Haluzan, Guestfriend has been part of the hotel’s marketing strategy: Thanks to digital guest communication, the hotel eases the workload of its staff through streamlined work processes, increases its additional sales, its service and thus the satisfaction of its guests.

In use: the Digital Guest Directory from Guestfriend

“Nowadays a hotel that ignores the opportunities of new types of digital guest communication, is a hotel of yesterday. In order to benefit from this, there must be a bidirectional dialogue between guests and their accommodation.”
Jürgen Haluzan | Marketing Manager of the Alpine Palace

Read in our case study how the Digital Guest Directory from Guestfriend …

… increases guest satisfaction,

… promotes interaction with guests,

… markets in-house offers,

… streamlines work processes,

… relieves the staff,

… and became part of the hotel’s marketing strategy.

Download the case study: Communication and marketing strategy at the Alpine Palace Hotel with Guestfriend

Find out how you and your guests benefit from Guestfriend! We are looking forward to getting to know you.

www.guestfriend.com | info@guestfriend.com | +49 831 930 657-0

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