Digital stars for the hotel industry – new criteria for star classification

It is a done deal: The hospitality industry will receive a new catalogue of criteria for star classification from 2020. And the two areas of digitisation and sustainability will generate numerous points and thus more stars. We’ll tell you how to earn extra points – for the star classification and the guests. You’ll be amazed at how easy it is to impress your guests with digital guest services.

Stars for the Digital Guest Directory

The hotel classification catalogue is updated every five years and adapted to market changes and changing guest needs. Digital solutions are finally scoring points in the hotels as well. This will not only advance digitalisation in the hotel industry but will also relieve the burden on the environment – goodbye to paper waste and excessive printing costs!

With a Digital Guest Directory like the one from Guestfriend, it is quite easy. As it will be officially recognized from 2020 and …

  • ensures consistent, digital guest communication and service
  • is available as app and web version; without high acquisition costs for stationary solutions
  • contains the (multilingual) service guide (= guests A to Z) and much more
  • includes a digital travel guide with regional information material
  • enables easy enquiries and booking of services and additional benefits via a mobile concierge
  • is a sustainable tool for a smaller CO2 footprint

More detailed information on star classification can be found in the provisional hotel star criteria catalogue. By the way, this will not only apply to Germany in the future but also to Switzerland, Austria, the Netherlands, the Czech Republic, Denmark and some more countries!

PS: The Digital Guest Directory offers even more! It enables spontaneous communication and at the same time promotes direct bookings and sales via booking forms of all kinds. This will increase the turnover in the hotel! It also promotes spa offers, menus, events or the active programme. And with just one click, hoteliers send push notifications with personal tips to their guests.

But that’ s not all: its simple handling improves work processes and saves a lot of time, which in turn relieves the team. This is also ensured by so-called “Green Options“. With these options, guests can cancel their daily room cleaning, for example. Which is not only good for the hotel in order to reduce the consumption of water and cleaning agents, but also for the environment! On top of that, the hotel achieves a positive image.

You would like to know more about the Digital Guest Directory?

Wi-Fi for everyone!

One of the first questions at the reception is and remains the question about the Wi-Fi. No wonder that wireless internet access has now become the minimum criterion for all classification levels in the new star classification criteria catalogue. However, when used correctly, the own Wi-Fi network offers much more than just a standard feature! With the Wi-Fi Landing Page from Guestfriend, for example, guests are forwarded to their own landing page after logging in. Important information, offers and services are available at a glance right at the beginning of the stay. Furthermore, the Wi-Fi Landing Page and the Digital Guest Directory are turning into real dream teams for the digital guest service, thanks to intelligent shortcuts.

Nothing is essential – BUT: Don’t miss the right time to invest in digital infrastructures and don’t miss the benefits of intelligent software.

Upgrade now and get ready for the new star award! We will be happy to show you your possibilities.


In our next blog post, we will show you everything you need to know about the introduction of the digital registration form for the hospitality industry and things you absolutely have to consider – because not everything is what it seems at the moment.

 info@guestfriend.com | +49831 930 657-0 | www.guestfriend.com

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