It is a done deal: The hospitality industry will receive a new catalogue of criteria for star classification from 2020. And the two areas of digitisation and sustainability will generate numerous points and thus more stars. We’ll tell you how to earn extra points – for the star classification and the guests. You’ll be amazed… Continue Reading →
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and digitalisation, the values, expectations and wishes of generations change, as do their travel behaviour. Especially the Millennials and Gen Z are travelling much more, farther and more flexible than their… Continue Reading →
The first part about digital guest communication in hotels already explained its meaning and its significance during the customer journey. Now we will show you your possibilities and how to expand your digital guest communication. Win-win for guest and hotelier The digitization in the hotel industry offers many possibilities for guest communication. Guests expect a… Continue Reading →
Communicating directly with guests is the most important thing for successful hotels. With the right strategy, hosts positively influence the holiday experience of their guests and directly market their own offers. In addition to personal contact, digital guest communication is becoming more and more important. But what does digital guest communication actually mean and how… Continue Reading →
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Saskia Guggemos from Guestfriend reveals how hosts reach their guests along the customer journey, which touchpoints there are and how Guestfriend supports their customers. What touchpoints should hosts use to reach guests along the… Continue Reading →
Historical buildings from the Baroque era combined with modern equipment. Traditional, personal care combined with contemporary, digital services. The Romantik Hotel Bären Dürrenroth in the Swiss canton of Bern manages the perfect blend of the historic and the modern! Since February 2018, the hosts have been relying on digital guest communication and have integrated three… Continue Reading →
Returning guests – this is the jackpot for hoteliers and goal number one. That’ s because a solid customer base and guest loyalty create the foundation for lasting success. Loyal guests not only secure the revenue of the hotel, they also are less price sensitive and spend more on site. As a result, they are… Continue Reading →
In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Alexandra Fenzl is the team leader of the Customer Relationship Management at Guestfriend and supports the customers with requests, wishes or problems of any kind: ranging from training and assistance to long-term personal customer… Continue Reading →
Camping and caravanning have become more popular than ever before. About 137.5 million overnight stays and day trips by camping tourists are counted in Germany every year* – and the trend is rising. As a result of the increasing demand, campsites are facing new challenges and have to react to the campers’ needs. That is because… Continue Reading →