Gastfreund Blog

From host to hospitality. How to create a seamless guest journey that delights guests and hotel teams

You book a hotel, look forward to your time away, but after confirmation: nothing. No welcome greeting, no tips on the surrounding area, no information on special services. That’s how many guests feel. The digital guest journey ends with the booking, even before it has really begun. Yet this phase in particular has enormous potential to inspire guests, strengthen first impressions and enable targeted additional sales. This is exactly where we come in. Our products have a modular structure and can be used flexibly. Each one fulfils a clear purpose and together they form an intelligent platform that makes everyday hotel life easier and digitally supports genuine hospitality.

We have networked our solutions even better, personalised them and adapted our rate structure to meet the requirements along the entire guest journey.

You can find out what this looks like in this blog article.

#1: Personalised

We make it possible for the digital journey not to end with the booking, but to begin right there. Thanks to our multichannel touchpoints, we accompany your guests along the entire guest journey with all the important information and services relating to your accommodation.

Your guests receive access to the digital guest directoryshortly after booking. But it becomes really valuable during their stay. Your guests will find all the important information about their holiday there. Whether check-in times, spa opening times or restaurant recommendations – everything is at their fingertips at all times. Additional services such as spa treatments, e-bike hire or breakfast service can be conveniently booked at the touch of a finger.

The integrated chat and targeted push messages enable direct communication with your guests. The new AI technology now also allows the integration of our AI chatbot. This allows you to reach your guests at exactly the right moment. Present current offers, react flexibly to changes and pass on personalised recommendations directly. This ensures an all-round, personalised guest experience and offers new sales opportunities at the same time.

New: The digital guest directory is directly connected to the Hotelboard Welcome

This gives you and your team access to a centralised solution for all team and guest communication. All enquiries and messages are bundled together and to-dos can be distributed directly within the team. Thanks to the integrated translation function, language barriers are a thing of the past. Your team simply replies to guests directly via the hotel board, ensuring personalised communication from start to finish.

Your hotel guests continue to actively use the digital guest directory during their stay. They will also encounter other digital touchpoints at relevant locations in the hotel, such as the digital signage information channel at reception or in the restaurant and the latest hotel newspaper at the breakfast table.

And you remain present even after their stay. Whether with targeted offers for the next booking, discount promotions for regular guests or a personal request for a review. Your communication remains personalised, relevant and close to the guest at all times.

Your guests will find answers to the most important questions along the entire guest journey, receive customised offers and receive personal and individual support at all times. And all this with less work for your team!

#2: Individual

Your accommodation is unique. We know that every accommodation – whether hotel, guesthouse, holiday flat, campsite or home – has its own needs, which is precisely why we adapt our solution individually to the customer, because the software must fit the business, not the other way round. All content in your digital guest directory is customised and professionally prepared by our team for your host business and tailored to your offers and style.

New: With our new rates, you now have even more options for customising your guest directory: Choose the right scope for your accommodation type or adapt the branding, colours and style to your brand and create a coherent digital experience for your guests.

Discover our new rates now and design your guest directory as individually as your hotel.

#3: Connected and flexible

It’s not just our rates and your digital guest directory that are customised: thanks to our modular platform, you can find various digital solutions for all aspects of digital guest and team communication.

Modular system for modern hosts

Our products are not stand-alone solutions. They have a modular structure, can be combined flexibly and are tailored precisely to the requirements of modern hosts. Each individual module brings added value: for you, your team and your guests. In combination, they unfold their full strength as a networked platform that digitally supports your everyday hotel life and enhances personalised hospitality.

Choose the right digital services for your business:

Networked products for even more interaction

If you opt for several products, you not only benefit from our attractive bundle offers, but also from a particularly networked user experience. For example, the info channel and hotel newspaper are directly linked to the digital guest directory via QR codes. Your guests can access the latest information, offers and highlights at any time – simply, quickly and intuitively. With Guestfriend, not only the products are intelligently networked, but also the two central areas of your business: guest care and team communication.

We also work together with numerous partners. Together with Casablanca, 3RPMS, RoomRaccoon and ASA , we create interfaces that fit seamlessly into your existing infrastructure and provide targeted support for your processes. With Swisscom as our premium partner for Switzerland, we offer a unique TV service for Swiss hotels and care homes with ‘blue TV business’ that is not available anywhere else.


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