The first part about digital guest communication in hotels already explained its meaning and its significance during the customer journey. Now we will show you your possibilities and how to expand your digital guest communication. Win-win for guest and hotelier The digitization in the hotel industry offers many possibilities for guest communication. Guests expect a… Continue Reading →
Communicating directly with guests is the most important thing for successful hotels. With the right strategy, hosts positively influence the holiday experience of their guests and directly market their own offers. In addition to personal contact, digital guest communication is becoming more and more important. But what does digital guest communication actually mean and how… Continue Reading →
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Saskia Guggemos from Guestfriend reveals how hosts reach their guests along the customer journey, which touchpoints there are and how Guestfriend supports their customers. What touchpoints should hosts use to reach guests along the… Continue Reading →
Sustainability is on everyone’s lips. One thing is clear: the preservation of ecological diversity, the responsible use of resources and the thought of future generations are issues that concern everyone. For hoteliers, it pays off to make their own business more sustainable. The aim is to save energy and resources, reduce costs and meet the… Continue Reading →
Historical buildings from the Baroque era combined with modern equipment. Traditional, personal care combined with contemporary, digital services. The Romantik Hotel Bären Dürrenroth in the Swiss canton of Bern manages the perfect blend of the historic and the modern! Since February 2018, the hosts have been relying on digital guest communication and have integrated three… Continue Reading →
Our last article focused on established hospitality trends and rising stars in the hotel industry such as mobile technologies, artificial intelligence, digital influences and digital guest care. Now we focus on both newcomers and stagnating hotel industry trends. Newcomer Hospitality Trends 2019 1. Facial Recognition So far, facial recognition systems have mainly been used at… Continue Reading →
We have summarised the most important hotel industry trends in times of digitalisation. After all, digital technologies are no longer future fantasies but have become important components of the hospitality industry. Established hospitality trends and rising stars 1. Mobile First It’s all about “mobile first”! The use of smartphones & co. continues growing and influences… Continue Reading →
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. This time we interviewed Matthias Trenkwalder, Co-Founder and Managing Director of RateBoard, about “Revenue Management”. How important are online sales and dynamic pricing today? Online distribution is very important these days. Thus hotels gain… Continue Reading →
Generating more revenue and a better occupancy rate without reducing prices too much – that’ s the goal of every revenue manager in a hotel. To remain competitive in today’s market, hoteliers need an effective pricing strategy for hotel revenue management. But what does revenue management actually mean? Revenue management – an underestimated revenue generator… Continue Reading →