Does this sound familiar?
The menu is created in Word, the weekly programme in PowerPoint, and the leaflet in a design programme. The flyer for the new massage service is still missing a picture, and the one for the guests from Italy needs translating. And the colleague who’s an expert in the design programme isn’t in today. So you have to improvise: copy some text, tweak the layout, reuse an old photo.
This is what everyday life looks like in many businesses: lots of programmes, lots of fiddly tasks and one person on whom everything depends. In times of a skills shortage, every minute spent at the computer is time taken away from where your team is actually needed: with the guest.
That’s exactly why Studio is here now. Studio is revolutionising the way hosts create hotel newsletters, weekly programmes, leaflets and all other in-house documents. What used to take five programmes and a lot of time is now a matter of minutes.
What is Gastfreund Studio?
Gastfreund Studio is an AI creative hub that enables everyone in the team to create professional guest documents in their establishment’s corporate design, without any design knowledge and with a whole host of smart AI features that make day-to-day work easier.
Key features at a glance:
- Flexible across all channels: print-ready PDFs, e-papers or online links; can also be integrated as a widget into websites and newsletters.
- Easy to get started with Website Connect: first, you connect your website, and Studio automatically applies your logo, colours, fonts and tone of voice.
- All documents in one place: morning post, hotel newspaper, weekly programme, menu, leaflets, notices, welcome letters and much more.
- AI integrated: The Gastfreund Copilot writes, translates, proofreads, creates images and much more directly within the editor.
- Focus on your brand: Your own templates, letterhead, headers and footers, columns and tables – all tailored to your preferences.
A central data pool: Events and push notifications from the Gastfreund system, content from the guest app and website, interfaces with partners for routes, attractions and regional events, as well as your own travel guides. Whatever is maintained there is available in Studio at the click of a button.
Up and running in minutes: your design comes straight from your website.
Simply enter your website address, connect, and you’re off. Studio automatically adopts your logo, colours and fonts, and even captures the language and tone of your establishment. No agency briefing, no colour codes, no setup project: every document looks and sounds just like your establishment from day one.
You can add your own personal touch with just a few clicks: your own letterhead, header and footer with a QR code linking to the guest app, columns, tables and templates that you can save and reuse time and time again.
Gastfreund Copilot and AI: text, images and translations without switching tools
Gastfreund Copilot is the AI assistant in Studio. You tell it in your own words what you need: ‘Write a warm and welcoming text about the new autumn menu’ or ‘Create an image for the alpaca walk’.
Everything happens directly in the editor, right where you’re working:
- AI texts: Gastfreund Copilot knows your establishment and the region and writes content that’s perfectly tailored to your needs. It completes phrases, checks spelling and style, and rephrases text to make it shorter, more heartfelt or more factual – exactly as you wish.
- AI images: You describe a motif; Studio creates it. No searching through image databases, no downloading and re-uploading.
- AI translations: One click, and your document is available in your guests’ languages.
- Entire documents on demand: An idea is turned into a finished draft, which you can refine in the editor.
The key point is this: the Gastfreund Copilot takes the strain off you; it doesn’t replace you. It relieves your team of routine tasks, whilst the decision-making and personal touch remain with you.
Update once, display up-to-date information everywhere.
Has the yoga class been rescheduled? Change it once, and the new time will appear in the guest app, the info channel and your next morning newsletter.
Studio is closely integrated with the Gastfreund ecosystem: events, news from your push notifications, property images and other information from the guest app – which you’ve already updated there – are available at the click of a button.
Added to this are ready-made modules for day-to-day hotel operations: menus, products from your shop, weather, local events, places of interest, routes and tours, and much more. YourGastfreund events, as well as the experiences offered by our partner Giggle.tips, are displayed as an engaging daily or weekly programme at the touch of a button. Via a QR code or a click, every recommendation leads your guests to the relevant content, and your additional services gain greater visibility. The corresponding QR code generator is also directly integrated.
Automation: The morning newsletter is generated automatically
The Morning Post is often put together the evening before, after a long day, and relies on the one colleague who knows how to handle the layout. With automation, you set up your Morning Post once. After that, Studio creates a new edition every day on request, featuring the latest events, weather and appointments – even when that colleague is off work.
Your team checks and approves the newsletter, rather than having to build it from scratch every evening. If you wish, you can enable automatic approval. You retain control, whilst the time saved is dedicated to your guests.
One document, four ways to reach guests
The Morning Post is often put together the evening before, after a long day, and relies on the one colleague who’s an expert at layout. With the automations, you set up your Morning Post just once. After that, Studio generates a new edition every day on request, featuring the latest events, weather and appointments – even when that colleague is off work.Every document from Studio is available as a printable PDF, an interactive e-paper and an online link. Our favourite is the e-paper: directly clickable, interactive and integrated into the guest app. This turns every document into a digital guest experience: your guests solve puzzles, discover content and click straight through. Additionally, content can be saved as a widget for integration into your website or newsletter. This way, you can reach your guests at the breakfast table as well as on their tablets or smartphones. Your content is managed in just one place: the Gastfreund system.
And to ensure your guests look forward to the Morning Post: horoscopes, proverbs, Sudoku, crosswords and a children’s corner are populated effortlessly. The AI generator even creates puzzles according to your preferences, from Alpine crosswords to international general knowledge crosswords.
Which businesses is Studio suitable for?
Wellness and holiday hotels: weekly programme, à la carte menu and evening menu, additional services such as the spa and kids’ club, tour recommendations – there’s something happening here every day, and your guests want to know about it. The ‘Morgenpost’, leaflets and notices are created in Studio in one place, in your establishment’s consistent design.
Smaller establishments and guesthouses: Even without a daily programme, guests need good information. A welcome letter, updated for each guest’s arrival, brings together everything they need for their stay: the week’s information, excursion tips and your personal recommendations. With puzzles and entertainment features, it becomes a read that guests are happy to pick up. With the Gastfreund Copilot, it’s ready in just a few minutes – without the need for staff or prior knowledge.
Clinics, rehabilitation centres and care homes: In rehabilitation clinics, retirement homes and care facilities, up-to-date documents for patients and residents are essential: weekly programmes, meal plans, activities and puzzles, tailored to the theme of the week and in an easily readable font size.
AI tailored to your needs
Studio is available in two packages: Welcome and Premium. They differ in the scope of AI features.
Good news for existing customers: Studio is already included in your Hotelzeitung contract. Studio incorporates your feedback from many years of using Hotelzeitung, from customised layouts to translations at the touch of a button. When you get started, our support team will guide you through the onboarding process and host webinars.
Gastfreund customers can try Studio free of charge. As a launch offer, the first three months of the contract are available for everyone else to try out.
Smart tools. More personal hospitality.
AI doesn’t replace personal hospitality. It frees up time for it. Every minute your team doesn’t spend on layout, translation or image searches is time you can spend with your guests: chatting at check-in, recommending the best hike, or sharing a smile at the breakfast table.
For you, this means an easier day-to-day, because everyone on the team can get creative. Guests who enjoy up-to-date and entertaining materials. And a business that saves time, makes its shop and experiences more visible, and presents a consistent image across the board.
You look after your guests. Studio takes care of the rest. Studio. Your AI creative hub.
Frequently asked questions about Gastfreund Studio
What is Gastfreund Studio?
An AI creative hub where hotels and other hosts can create all guest documents in their own corporate design, from the morning newsletter to leaflets and menus.
Do I need any design skills?
No. Website-Connect automatically applies your design, whilst the Gastfreund Copilot assists with text, images and translations. Templates and guidance also ensure a professional result.
What’s the difference between Welcome and Premium?
The plans differ in the scope of AI features. Automated bulk processing is included in the Premium plan.
Can I try out Studio?
Yes. Gastfreund customers can try out Studio free of charge. For everyone else, the first three months of the contract are there for you to try it out and see for yourself.
What will happen to my hotel newsletter?
Your hotel newspaper will remain available to you until further notice. Studio is already part of your hotel newspaper contract. For further information, please contact our support team.
Will AI replace my team?
No. Studio takes routine tasks off your team’s hands and frees up time for personalised service.
