A holiday park with 150 accommodation units, a spacious swimming and sauna area, a wide range of activities and a weekly programme packed with experiences: Trixi Park in the Zittau Mountains is one of Saxony’s largest holiday parks. The range of activities on offer is impressive, but has often gone unnoticed. For a long time, the challenge was: how do you ensure that guests actually find these experiences – and at the right time? This article shows how Trixi Park solved precisely this problem using Gastfreund’s guest app and the integration of Giggle.
1. The challenge: a packed programme that hardly anyone sees. What guests don’t see, they don’t book
However impressive the programme was, it didn’t always reach the people it was meant to. Anyone who didn’t happen to pass the notice board or actively enquire at reception missed out on a large part of what was on offer. Entertainment and feel-good activities remained invisible to many guests, not because of a lack of interest, but because the information didn’t reach them in time.
Added to this was the effort required to maintain it all. Noticeboards, Instagram Stories, monthly newsletters: each channel was managed separately, each with its own reach, each requiring its own effort. Time that was then lacking for direct contact with guests. And anything guests still couldn’t find for themselves ended up as a routine enquiry at reception. Opening hours, programme highlights, booking options: everyday queries that cost the team time on a daily basis.
“Ourprogramme has always been strong, but too many guests simply didn’t notice it. Now, they can see at a glance in the guest app what’s on offer. This is directly reflected in registrations and bookings and confirms just how much potential had previously gone untapped.”
Alexandra Dreginat, Managing Director at Trixi Park
2. The solution: the guest app as a central hub and holiday companion
Trixi Park didn’t want yet another channel. It wanted a central hub where guests could find everything: at the right time, on their smartphone. The answer was Gastfreund’s guest app, customised with Trixi Park’s branding, available for iOS and Android as well as a Progressive Web App.
Via the app, guests can find all the key information about the park: from opening hours and menus to booking options for dinner, sauna barrels or childcare. It also features day-out suggestions and local highlights for the whole of Upper Lusatia. Last-minute changes or special offers reach guests via push notifications directly on their lock screen – no notice boards, no waiting.
The key enhancement came with the Experience Bundle and the integration of Giggle. Giggle is a platform for experience streams in the tourism sector: businesses update their activity programme once and it is automatically broadcast across more than 150 channels. Via Gastfreund’s joint Experience Bundle, these streams appear directly in the guest app, the hotel newsletter and the information channel for maximum on-site promotion.
“We chose Gastfreund’s guest app because we wanted a central hub where our guests could find everything: from programme details and excursion tips to direct booking. A solution that accompanies our guests throughout their entire holiday whilst also taking the pressure off our team.”
Lotte Trenkler, Tourism Marketing Project Manager, Trixi Park
3. Implementation: What content does Trixi Park feature in the guest app?
Trixi Park’s entertainment, activity, creative and feel-good programmes are managed centrally in Giggle and appear automatically in the guest app. No duplicate data entry, no extra effort. Guests can view the full weekly programme, updated daily, in the app; they can discover programme items and register directly online, whether for workshops, childcare or activity programmes.
In addition, Trixi Park utilises other channels: notices displayed throughout the site for guests who do not use the app, Instagram and Facebook Stories, the monthly newsletter with a direct link to the experiences page, and push notifications for special highlights. This enables many guests to get an overview even before they arrive and to plan their day out specifically with the right activities.
4. Results: A measurable increase in experiences, a noticeable reduction in effort
The combination of the guest app and Giggle’s integrated experience streams makes Trixi Park’s offering accessible at all times. The figures speak for themselves:
- A time saving of 45 hours per month on registrations, enquiries and routine questions, which guests now handle themselves via the app. Time that the team can invest directly in genuine guest interaction.
- €15,500 in monthly revenue from bookings of additional services and experiences made directly via the guest app. A figure that continues to rise as the programme of experiences expands.
- 45,539 visits to the Trixi app per month show that guests proactively search for information and offers when these are bundled together and easily accessible.
- 6,429 clicks on experiences per month: guests actively browse through programmes and offers. Only what is visible in the app is actually used and booked.
5. Conclusion: Choosing the guest app – a decision that pays off every day.
Trixi Park impressively demonstrates how a diverse range of leisure activities can realise its full potential: with its own guest app as a central hub and Giggle for modern experience marketing. Making experiences visible boosts both occupancy rates and guest satisfaction at the same time. And, as an added bonus, it takes 45 hours a month off the team’s workload.
Lotte Trenkler’s final piece of advice: “focus initially on the most important information and offers so that guests can find their way around quickly. The rest can be added step by step. The main thing is to get started.”
Find out more in the full success story:
✔ How Trixi Park saves 45 hours of reception work per month with the guest app
✔ How Giggle and the Experience Bundle ensure that experiences reach guests even before they arrive
✔ How 6,429 clicks on experiences per month show that visibility leads directly to bookings
✔ How Trixi Park uses a centralised app to replace noticeboards, individual channels and manual updates, generating €15,500 in revenue per month
Read the full case study now and be inspired:
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49 831 930 657-0 | info@gastfreund.net
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