In the ‘5 Questions for…’ section, Gastfreund staff, customers, partners and industry experts answer questions in short interviews. This time ,we’re talking to Tobias Schrott from Giggle.tips about how hoteliers can make experiences bookable for their guests – and how these can be seamlessly integrated into the guest journey via the Gastfreund x Giggle.tips Experience Bundle.
At Giggle.tips, you’ve made it your mission to better connect guests and hosts. How do you do that?
At Giggle.tips, we are firmly convinced that people are what make holiday offers unique. That’s why we’ve made it our mission to connect hosts and guests specifically based on shared interests and experiences. With Giggle.tips, we do this wherever they meet digitally, ensuring that the wide range of experiences on offer are actually taken up by guests.
How do guests book the experiences? Can hosts who have a digital guest directory also offer them there?
Of course! It’s become really simple now: using the Experience Bundle from Gastfreund x Giggle.tips, bookable experiences and offers can be managed centrally and automatically displayed across more than 150 channels and hotel systems – from the website and pre-stay communication through on-site digital touchpoints (e.g. digital guest folder, information channel, hotel newspaper) right through to the CRM. This means the offers are visible throughout the entire guest journey, exactly where guests expect them – and can be booked directly online with just a few clicks.
What makes this special is the consistent presence: from the initial inspiration before booking, through the pre-arrival phase, right up to the stay itself, guests have continuous access to suitable offers. This makes it easier for them to discover the variety of local experiences, making their stay more personal – and hosts benefit in the long term from greater visibility, reduced effort, and additional revenue potential through relevant up- and cross-selling, as well as more bookings from the outset.
From alpaca treks to Swiss stone pine massages, from pyjama breakfasts to sundowners – with the help of Giggle.tips, hosts can make a wide variety of experiences bookable. Image: © Giggle.tips
Giggle.tips also promises benefits for hotel marketing. What are they?
In traditional hotel marketing, much of the online focus is on comparing ‘hard facts’, such as the size of wellness areas, room amenities and price. Giggle.tips enables hosts, with just a few hours’ effort, to draw attention to what really matters: the unique experiences and activities they offer their guests.
Through our platform, hotels can increase their visibility for these experiences tenfold – automatically across all relevant channels. Already today, experiences are viewed via Giggle.tips by over 6 million guests a year and encourage bookings. This allows hotels to stand out clearly from the competition, as they highlight their strengths beyond price and facilities.
Guests could, of course, simply book the experiences directly at reception, just like all the hotel’s other services. So what is the added value of Giggle.tips?
From my own experience in alpine holiday tourism, I am well aware of the challenges involved in communicating guest activities and experience offerings across many different channels: from printed weekly programmes to digital guest folders, email systems and websites, right through to social media platforms and search engines. This variety of communication channels was simply too much work for hosts in the back office.
Based on this insight, we developed Giggle.tips: following the ‘enter once, display everywhere’ principle, our platform enables hosts to input their experiences into Giggle with AI support. These are then automatically visible and bookable wherever guests and hosts meet online . This includes hotel-owned channels such as websites, guest email tools or digital guest folders like Gastfreund, as well as external platforms such as Google, Facebook, Pinterest and Google Places.
What do you think makes for a good experience?
That’s actually my favourite question: ultimately, it’s the people who make all the difference. A good experience stems from one’s own enthusiasm – be it for health, a love of nature and sustainability, pure enjoyment, the adventure of mountain climbing, or even an unusual passion like goat yoga.
The most important thing is to share this joy with guests and, as a host, to remain true to yourself in what you offer. Because that is precisely where the key to an unforgettable experience lies. Of course, it never hurts to expand the unique aspects of your offering with a few popular classics such as spa treatments, culinary tastings and bespoke dining experiences.
Tobias Schrott in conversation with Sandra Schneider, Gastfreund GmbH
Would you like to showcase your experiences and additional services throughout the guest journey and offer them for digital booking? We’d be happy to work with you to find the best fit for your hotel.
Giggle.tips logo
Images: © Giggle.tips
