Communication, information, guest care and in-house marketing in the hotel industry — all of this combined in one cloud-based platform for guest communication for hosts of all sizes. So far the all-in-one solution from Guestfriend combines four digital tools. It creates numerous contact points between accommodations and guests and at the same time reduces the workload by streamlining work processes.
Digitization requires a new communication strategy
In times of digitization, guests’ needs are changing. Landline telephones installed in the rooms have now become obsolete and where flat-screen TVs and Wi-Fi were once among the technical highlights of the hotel, today’s guests want more: more technology, more modernity, more individuality and more digital service. No matter if hotel, B&B, guesthouse, campsite or holiday flat — the hosts are facing a lot of tasks every day and they usually do not have much time to inform their guests in detail about all offers. Those who do not upgrade their technology and do not use the possibilities of digital communication today miss out on important developments in the hotel industry and risk being left behind by the competitors.
In order to benefit from new technologies and developments, hosts need a new, far-reaching communication and marketing strategy. What do my guests expect? How do I fulfil their expectations? How do I reach my guests specifically with my information and offers? Which solution suits best? How do I relieve my employees instead of overwhelming them with new technology? And how do I integrate a new software solution as quickly and easily as possible?
Networked and cloud-based platform for guest communication
Guestfriend recognized these requirements early and therefore created a platform for hosts that networks four products online, establishes numerous contact points to guests and covers as many aspects of guest communication as possible. After all, the administrative effort for hosts should be as low as possible and the benefits high at the same time. In other words, there is no need for isolated solutions any more! It is time to streamline workflows and to manage digital communication with guests in one place!
The heart of the platform for guest communication is the cloud-based editorial system. It connects all products with each other and combines all the contents in one data pool. This means that the hosts themselves decide which tools of the platform they want to use. Thanks to the modular system the hosts stay very flexible. Up to now, they could choose between the Digital Guest Directory, the Wi-Fi-Landing Page, the Info Channel for monitors and TVs, as well as the online assistant for creating an individual Hotel Newspaper. All tools address different contact points so that hosts can interact with their guests in a variety of ways and reach them at the right time, in the right place, with their information and offers.
“We have been searching for a long time for a solution for guest information that includes several functions. Being able to manage the Digital Guest Directory, the Hotel Newspaper and the Wi-Fi Landing Page in one system made it easy for us to choose Guestfriend.”
Andreas Neuhofer, Marketing Manager of the Narzissen Vital Resort
Effective communication and marketing tool for the hotel industry
The goal of a modern communication strategy is to provide guests with an all-round service throughout the entire customer journey. Whether before the booking, during the stay or after the departure. Those who stand out from the competition with an all-embracing service will win more guests, more positive ratings and ultimately generate more revenue. This means that the communication after the booking process should not be interrupted, but should be continued personally AND digitally. After all, digital guest communication opens up effective opportunities to communicate and market offers and information to guests in a targeted manner.
The customer journey with the cloud-based platform of Guestfriend:
At the pre-stay phase, when holidaymakers are still at home, the Digital Guest Directory inspires, promotes current offers and enables upselling in advance. During the stay phase, the hosts reach their guests on site by using all tools of the cloud-based platform for guest communication (Digital Guest Directory, Wi-Fi Landing Page, Hotel Newspaper & Info Channel) — whether at the reception, inside the rooms, at breakfast, while surfing the web or via their own mobile devices in or outside the hotel. At this stage, hosts can significantly boost cross-selling with daily updated offers and information. As a result, the guests always stay up to date and in contact with their hosts, even after their stay — thanks to the Digital Guest Directory for their own mobile devices. In the post-stay phase, the holidaymakers use the Digital Guest Directory to give direct ratings. And the hosts improve their guest loyalty through regular contact and thus encourage follow-up bookings. The keyword here is after-selling.
Holidaymakers become regular guests who like to come back again. Thus, Guestfriend´s platform for guest communication is becoming an effective communication and marketing tool for hosts.
“Modern technology offers various possibilities to get in contact with guests. Thanks to our platform, hoteliers are always flexible. According to his needs, he uses only one or all networked tools for his communication with his guests.”
Daniel Schulze, CFO of Gastfreund GmbH
Guestfriend – the all-in-one solution for digital guest communication in the hotel industry!
Get rid of the software jungle, too! Inspire your employees and streamline their work processes thanks to a single platform that serves more than just one purpose! Satisfy the expectations of your guests and impress them with a special service. And on top: Boost your additional sales by marketing your offers and services in a targeted manner! Do you want that, too? Then get in touch with us! We look forward to getting to know you and introducing you to your individual possibilities with Guestfriend!
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