Generating more revenue and a better occupancy rate without reducing prices too much – that’ s the goal of every revenue manager in a hotel. To remain competitive in today’s market, hoteliers need an effective pricing strategy for hotel revenue management. But what does revenue management actually mean? Revenue management – an underestimated revenue generator… Continue Reading →
Guest loyalty: How hotel guests become regular guests
Returning guests – this is the jackpot for hoteliers and goal number one. That’ s because a solid customer base and guest loyalty create the foundation for lasting success. Loyal guests not only secure the revenue of the hotel, they also are less price sensitive and spend more on site. As a result, they are… Continue Reading →