Hotel guests, especially business travellers, like to be independent of reception times and don’t have time to search for every piece of information. This is one reason why digital signage has become almost indispensable in business and conference hotels. This refers to screens and TVs that provide information and guidance around the clock. Hotelcore offers hotels a modern solution that works on TVs and screens for precisely this purpose: the Info Channel. Based on years of experience with different types of accommodation, we summarise four tips for effective digital signage:
Tip 1: Screens as digital signposts
Especially in hotels with several meeting or conference rooms, screens are ideal as a digital signage system. A central Info Channel at reception, in the lobby or by the lift informs conference guests about the location and start time of their event, ideally as soon as they arrive. This saves guests having to ask at reception and shortens check-in times, which also reduces the workload of hotel staff.
Tip 2: It’s all in the mix – information, services and offers
In addition to information such as breakfast, check-out or Wi-Fi password, the Info Channel should also draw attention to the hotel’s services and offers. This increases sales, for example with the evening menu in the restaurant, breakfast in the room or shuttle to the airport. By the way: With the Hotelcore Info Channel, hosts can easily play out targeted content depending on the location. Thanks to different channels, they can focus on event information and the evening menu in the conference area, for example, while advertising the cancellation of room cleaning in the hotel rooms.
Digital guidance system, guest information, advertising for offers and services and much more – the Info Channel is versatile and flexible.
Tip 3: Use smart software and update easily
When it comes to managing content, the best way for hosts to make things as easy as possible is to use the right software. The Hotelcore Info Channel provides them with an intuitive online editor. Whether updating information, adding and hiding pages or swapping images – employees can customise content themselves with just a few clicks. They can also access ready-made modules from Hotelcore’s data pool, such as the weather report or excursion tips for the region. Training and free support are also included with Hotelcore.
Tip 4: Make digital signage interactive, link to further content
The Info Channel should not be overcrowded – it deliberately only shows the most important information in brief. Nevertheless, hosts can integrate more details thanks to QR codes. In the online editor by Hotelcore, they add them to the Info Channel in suitable places and thus refer to further information or digital forms, such as the map of the conference area, the online table reservation or the cancellation of room cleaning. Guests simply scan the QR code with their own smartphone, which they always have with them anyway.
The combination with a Digital Guest Directory is particularly handy: the Info Channel attracts attention and points to the Digital Guest Directory thanks to the QR code. Once scanned, guests can browse through further information, tips and offers from the hotel as required.
QR codes on the Info Channel direct guests to further content, such as bike hire, cancelling room cleaning or excursion tips and tour descriptions.
The advantages of digital signage in a business hotel
Digital signage not only increases guest comfort, but also has clear advantages for hosts: Compared to printed posters, brochures or site plans, screens reduce paper consumption and can be updated quickly and easily thanks to the right software. This saves time and reduces the workload for employees. In addition, the Info Channel boosts the booking of offers and services and increases sales. Digital signage is therefore a help for hoteliers and their teams in many ways!
Would you also like a simple and modern digital signage solution for your conference or business hotel? We would be happy to provide you with a non-binding quote.
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