Digital campsite: Why digitalisation is essential for campsites today

A holiday at a campsite stands for freedom, nature and self-determination. But in an increasingly digital world, freedom also means having access to information, services and offers at all times – directly via your smartphone or a campsite app.
A digital campsite combines exactly that: the experience of nature with modern technology.

Analogue information folders, notices or flyers quickly reach their limits – they are difficult to keep up to date, are not multilingual and lead to recurring queries. Digital solutions make camping holidays more convenient for guests and more efficient for operators.

In this article, you will find out how digital solutions make campsites more efficient, give guests more freedom and increase service quality and revenue at the same time.

The biggest challenges for campsites

Many operators face similar problems:

• A shortage of skilled labour and rising staff costs – teams are working to capacity and looking for relief.
• Paper and printing costs – traditional flyers and notices are expensive, inflexible and not very sustainable.
• Complex guest communication – extensive areas and diverse offers make it difficult to inform all guests promptly.
• Increased guest expectations – campers want self-service, mobile information and fast response times.

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Digital solutions for everyday life at the campsite

Digital solutions are the central information and service tool. A successful multi-channel strategy relies on several touchpoints that complement each other perfectly:

1. Digital guest directory – the centrepiece

The digital guest directory – the centrepiece of the digital campsite. The guest directory is the central information and service tool. Guests can use it to:

• View offers, opening times and excursion tips at any time,
• Book pitch extras or bread roll service directly,
• communicate with the team via push messages and chat,
• make mobile payments and leave reviews.

A digital guest directory – whether as a web app or your own campsite app – creates digital self-sufficiency for guests and reduces the workload for the team

2. Digital info points

Not every guest wants to use their own smartphone all the time. Information terminals or tablets at central points are the ideal addition. Guests can call up information there, discover offers or book activities – without having to wait at reception.

3. Digital signage information channel

Operators use screens at reception, in the restaurant or in the leisure area to present up-to-date information, weather data, events and promotions. This attracts guests’ attention and enables them to take advantage of additional offers.

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Camping and digitalisation: how it works

Many businesses are already demonstrating how well digitalisation works on campsites.
Examples such as Camping- und Ferienpark Havelberge, Wulfener Hals or Seecamping Berghof prove this: Digital tools can be used to improve service, increase guest satisfaction and reduce administrative costs at the same time.

• Havelberge camping and holiday park
• Wulfener Hals
  – to the success story
• Seecamping Berghof
• Capfun de Sprookjescamping
• Waldcamping Feldkirch
  – to the success story

and much more.

Conclusion: Digital freedom creates space for real experiences

A digital campsite is no substitute for personal dialogue or an authentic atmosphere. However, it creates the basis for efficient processes, satisfied guests and sustainable success.

With the right campsite app and digital tools such as guest folders, info points and digital signage, operators save time, reduce costs and enable their guests to feel truly free – both analogue and digital at the same time.