There is no standing still in the hospitality industry. Digitalisation is driving numerous developments and changing expectations, procedures and processes in hotels. In 2020, it
The first part about digital guest communication in hotels already explained its meaning and its significance during the customer journey. Now we will show you
Communicating directly with guests is the most important thing for successful hotels. With the right strategy, hosts positively influence the holiday experience of their guests
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Saskia Guggemos from Guestfriend
Our last article focused on established hospitality trends and rising stars in the hotel industry such as mobile technologies, artificial intelligence, digital influences and digital
We have summarised the most important hotel industry trends in times of digitalisation. After all, digital technologies are no longer future fantasies but have become
Communication, information, guest care and in-house marketing in the hotel industry — all of this combined in one cloud-based platform for guest communication for hosts
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