There is no standing still in the hospitality industry. Digitalisation is driving numerous developments and changing expectations, procedures and processes in hotels. In 2020, it is all about a holistic and positive guest experience. In this article, we present the hotel trends 2020, which promote a positive overall guest experience and take guest care to… Continue Reading →
Our last article focused on established hospitality trends and rising stars in the hotel industry such as mobile technologies, artificial intelligence, digital influences and digital guest care. Now we focus on both newcomers and stagnating hotel industry trends. Newcomer Hospitality Trends 2019 1. Facial Recognition So far, facial recognition systems have mainly been used at… Continue Reading →
We have summarised the most important hotel industry trends in times of digitalisation. After all, digital technologies are no longer future fantasies but have become important components of the hospitality industry. Established hospitality trends and rising stars 1. Mobile First It’s all about “mobile first”! The use of smartphones & co. continues growing and influences… Continue Reading →
Returning guests – this is the jackpot for hoteliers and goal number one. That’ s because a solid customer base and guest loyalty create the foundation for lasting success. Loyal guests not only secure the revenue of the hotel, they also are less price sensitive and spend more on site. As a result, they are… Continue Reading →
Today, a widley used way of modern and successful guest communication is digital media. Digital signage is the most effective and fastest way to reach people via displays with information and messages on site and to market offers. After all, pictures are known to attract us directly, arouse curiosity and usually don’t need any explanation. Infotainment… Continue Reading →
Communication, information, guest care and in-house marketing in the hotel industry — all of this combined in one cloud-based platform for guest communication for hosts of all sizes. So far the all-in-one solution from Guestfriend combines four digital tools. It creates numerous contact points between accommodations and guests and at the same time reduces the… Continue Reading →
Attention please: Guestfriend is now also available in the Netherlands, Scotland, and France. That means we’re active in sales in nine countries. Yeah! Guestfriend goes international Four years after our start in the German-speaking countries, we now establish sales in new countries: the Netherlands, Scotland, and France. Over 4,000 customers in Germany, Austria, Italy, Liechtenstein,… Continue Reading →