How to deal with hotel ratings

In times of Google, Booking, TripAdvisor, HolidayCheck & Co. online hotel ratings are getting more and more important. Millions of holidaymakers are checking out online rating platforms and online travel agencies (OTAs) before booking their trip. Based on these hotel reviews, they finally choose a specific hotel. For this reason, it is even more important… Continue Reading →

Guest reviews in the hotel industry – “5 questions with” Katharina Sickora, Marketing Director at TrustYou

In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. We chatted with Katharina Sickora, Marketing Director at TrustYou, the world’s largest guest feedback platform, about guest reviews. How important are guest reviews on online hotel platforms these days? Very important. We have conducted… Continue Reading →