Gastfreund Blog

Guestfriend becomes Hotelcore: New name, same spirit!

Since 2013, we have been supporting hosts and their teams with digital helpers in their daily work. What initially began in Germany, Austria and Switzerland reached international dimensions just four years after its founding. Today, hosts in more than 15 countries benefit every day from our solutions for digital guest care, team communication and task management. Corresponding to the German brand “Gastfreund”, they used to know us under the name “Guestfriend”. However, this name is now a thing of the past. But don’t worry – we are not stepping back from the international business. Quite the opposite: with our new international brand Hotelcore, we are really taking off now!

What does Hotelcore stand for?

Hotelcore is a combination of the words “hotel” and “core”. The new name expresses to hosts all over the world what our software is: an all-in-one hotel operations platform that acts as the centrepiece of any hotel. It connects guests and the hotel team digitally in one place. In addition, the all-in-one solution combines various modules: the Digital Guest Directory, the Hotel App, the Info Channel, the Hotel Newspaper and the Wi-Fi Landing Page for comprehensive guest care, as well as the Hotelboard for smooth communication and organisation of tasks within the team. This platform structure is also reflected visually in the new Hotelcore logo. Three modules gathered around a central core where all features come together.

Hotelcore-logo-black-Gastfreund GmbH

The new brand illustrates the platform character of our hotel software. Moreover, it creates a better understanding for our all-in-one solution on an international level.

Are you interested in our products for guest services, team communication and task management?

How does the new brand affect existing customers and their guests?

From now on, existing customers and those interested will encounter the new name in our brand appearance, above all on our website, Facebook page and overall as the new sender of our communication. But that remains the only change: our Digital Guest Directory keeps its product name “Guestfriend” and is still available in the Guestfriend app as well as in the browser. Thus, all links and QR codes also retain their validity. Also, all hosts who use our solutions for digital guest services or hotel operations management can count on our personal and reliable customer service as usual.

You have questions about Hotelcore? We are happy to help you. | +49 831 930 657 0 |

Image: ©peshkova –

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