Communication, information, guest care and in-house marketing in the hotel industry — all of this combined in one cloud-based platform for guest communication for hosts of all sizes. So far the all-in-one solution from Guestfriend combines four digital tools. It creates numerous contact points between accommodations and guests and at the same time reduces the… Continue Reading →
In our last part, we already showed how important hotel reviews are for both guests and hoteliers and how hosts should respond to online reviews in the best possible way. Based on these insights, we will show you how digital tools improve your hotel reviews and support you in managing your ratings. Guest service is… Continue Reading →
In times of Google, Booking, TripAdvisor, HolidayCheck & Co. online hotel ratings are getting more and more important. Millions of holidaymakers are checking out online rating platforms and online travel agencies (OTAs) before booking their trip. Based on these hotel reviews, they finally choose a specific hotel. For this reason, it is even more important… Continue Reading →
In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. We chatted with Katharina Sickora, Marketing Director at TrustYou, the world’s largest guest feedback platform, about guest reviews. How important are guest reviews on online hotel platforms these days? Very important. We have conducted… Continue Reading →
The hotel industry 4.0: digitization remains one of the central topics to which the hotel industry must respond! Technological developments, globalization, and automation of processes bring advantages: improved processes, more efficiency and employees gain time for the care of guests. One reason why we long for new technologies is the growing expectation that we get… Continue Reading →
Comfortable accommodation, warm-hearted hosts, and excellent service are still the essentials of a good stay. Changes can be seen in the way hoteliers use technologies to enhance the guest experience and manage the hotel. But what are the next major technological trends in the hotel industry? Here comes an overview of the most important hotel… Continue Reading →