Gastfreund Blog

Digital guest service improves hotel reviews

In our previous blog article, you already learned how important hotel reviews are nowadays for both guests and hoteliers and how you can best respond to online reviews. Based on this knowledge, we will explain how digital assistants can improve your hotel’s ratings and help you manage your reviews.

Guest service is the key

For many hotels, online reviews are now an integral part of their marketing efforts. After all, they significantly influence guests in their booking decisions and thus control the hotel’s online reputation and turnover. However, hoteliers do not have to struggle with this alone, as today there are great software helpers that support them. They collect reviews, simplify responses, analyse feedback and improve guest service as if by magic.

You are probably asking yourself how this is supposed to work? We have the answer! The Guestfriend software platform directly connects the hotel with its guests via various digital channels and simplifies targeted communication. With Guestfriend, hosts can reach their guests at any time and any place with their offers and information. It is child’s play and does not take much time to increase guest satisfaction and turnover via the desired channels.

It is not uncommon, for example, for the Digital Guest Directory to cause enthusiasm among guests. Like a digital signboard on site, it leaves a neat, modern impression, informs guests about everything important about their stay and is sure to remain in their positive memory. Many lovingly designed elements, information about the accommodation ready to hand at any time, regional travel guides and a modern as well as daily updated service with interactive functions make the Digital Geust Directory a real eye-catcher!

Positive online reviews flutter into the house

Of course, guests pass on particularly outstanding impressions straight away. Via integrated guest questionnaires or rating portals in the Digital Guest Directory, they give direct feedback during their stay. In this way, the hotel can respond even better to suggestions or wishes or immediately make up for any shortcomings. This is how hoteliers kill two birds with one stone! They improve the satisfaction of their guests in the blink of an eye and collect more (positive) reviews without additional effort.

But it is not only with Guestfriend’s Digital Guest Directory that hoteliers improve their online reviews. With the software platform, they have even more tools at their disposal: The accommodations own Hotel Newspaper and Info Channel also contribute to an all-round modern guest service and ensure positive hotel ratings.

Analyse ratings and exploit potential for improvement

Reviews upon reviews. In order not to lose the overview, there are solutions for managing guest feedback, such as those from TrustYou. They bundle the online reviews of all platforms into one system and enable hosts to manage their online reputation quickly and easily. In this way, they manage all their ratings via one system, create their own guest questionnaires, responds to feedback, market their ratings and analyse any potential for improvement at lightning speed – in a way that one could never do manually oneself. Finally, the hotelier succeeds in specifically addressing the needs of their guests and taking appropriate measures. The guests are satisfied, the ratings improve and, in turn, more bookings follow.

Rely on digital guest service now and improve your hotel ratings!

Would you also like to improve your hotel ratings through digital guest services or do you need further information? Feel free to contact us at any time under the telephone number 49 831 930 657-0 or send us an email to


We'll be happy to provide you with further information!​

Simply leave your contact details. Your contact person will get back to you as soon as possible to answer your questions.

Simply leave your contact details. Your contact person will get back to you as soon as possible to answer your questions.