New look, sleek design and more functions: We have improved the Digital Guest Directory and thus the Gastfreund app. Of course, the redesigned Guestfriend app will come soon. Enjoy the design and many new features! Everything new – and better We designed the new Digital Guest Directory and thus the Gastfreund app in a fresh,… Continue Reading →
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and digitalisation, the values, expectations and wishes of generations change, as do their travel behaviour. Especially the Millennials and Gen Z are travelling much more, farther and more flexible than their… Continue Reading →
The first part about digital guest communication in hotels already explained its meaning and its significance during the customer journey. Now we will show you your possibilities and how to expand your digital guest communication. Win-win for guest and hotelier The digitization in the hotel industry offers many possibilities for guest communication. Guests expect a… Continue Reading →
Communicating directly with guests is the most important thing for successful hotels. With the right strategy, hosts positively influence the holiday experience of their guests and directly market their own offers. In addition to personal contact, digital guest communication is becoming more and more important. But what does digital guest communication actually mean and how… Continue Reading →
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Saskia Guggemos from Guestfriend reveals how hosts reach their guests along the customer journey, which touchpoints there are and how Guestfriend supports their customers. What touchpoints should hosts use to reach guests along the… Continue Reading →
Sustainability is on everyone’s lips. One thing is clear: the preservation of ecological diversity, the responsible use of resources and the thought of future generations are issues that concern everyone. For hoteliers, it pays off to make their own business more sustainable. The aim is to save energy and resources, reduce costs and meet the… Continue Reading →
In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Alexandra Fenzl is the team leader of the Customer Relationship Management at Guestfriend and supports the customers with requests, wishes or problems of any kind: ranging from training and assistance to long-term personal customer… Continue Reading →
The Apartment Complex Bergparadies**** in Dorfgastein, Austria, impresses with tailor-made equipment of its 26 apartments and its state-of-the-art service. Since the beginning of 2018, host Peter Gratz has been offering his guests a new feature highlight: A Digital Guest Directory, a kind of “digital concierge” in the form of a free app or progressive web… Continue Reading →
Camping and caravanning have become more popular than ever before. About 137.5 million overnight stays and day trips by camping tourists are counted in Germany every year* – and the trend is rising. As a result of the increasing demand, campsites are facing new challenges and have to react to the campers’ needs. That is because… Continue Reading →