It is the worthy successor to the room folder made of paper and always at hand: the Digital Guest Directory. Hotel guests access all information about their stay and the region exactly when they need it. Besides, hosts send offers and news via push messages to their guests’ smartphones and tablets and keep them up… Continue Reading →
An exciting year with great moments and lots of new stuff! We have rewound the year once again and collected all our milestones of 2019 in a small end-of-year review: MORE GUESTFRIENDS! … who are communicating and interacting more and more via the Digital Guest Directory: PS: The high score of page views of a… Continue Reading →
Everybody has a morning ritual. Many people read newspapers in the morning and get information about the news of the day, while others browse the Internet. Hoteliers should take up these habits and surprise their guests with their own Hotel Newspaper right at the beginning of the day. Printed out in the hotel room, during… Continue Reading →
Spot on: Upgrade your room folder and put your information and offers in the spotlight! The digital version of your room folder provides your guests with the information they need and attracts their attention to your offers and services anytime and anywhere. What makes your Digital Guest Directory unmistakable and what should not be missing… Continue Reading →
Booking, Trivago, Expedia, HRS or Momondo – these are just a few of the numerous hotel booking portals. And all of them want to be serviced. Therefore the online distribution of hotel rooms is not always easy. Only those who permanently maintain their prices and contingents remain bookable, avoid overbooking and stabilise the occupancy rate…. Continue Reading →
Social media is one of the first contacts between hotels and guests. However, many social media accounts tend to be poorly managed and do not convince their subscribers. Social media posts are all about added value for the user – regardless of the channel. In our last article, we briefly explained which social media channels… Continue Reading →
Living without social media? That is hardly imaginable these days. Worldwide, 4.39 billion people are online, of whom 3.48 billion use social media. The total number of social media users has doubled in the last five years* as the Digital Report 2019 states. So let´s take a closer look at social media for hotels: How… Continue Reading →
New look, sleek design and more functions: We have improved the Digital Guest Directory and thus the Gastfreund app. Of course, the redesigned Guestfriend app will come soon. Enjoy the design and many new features! Everything new – and better We designed the new Digital Guest Directory and thus the Gastfreund app in a fresh,… Continue Reading →
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and digitalisation, the values, expectations and wishes of generations change, as do their travel behaviour. Especially the Millennials and Gen Z are travelling much more, farther and more flexible than their… Continue Reading →