For many guests it is a habit to switch on the TV in the evening to relax. And they want to feel at home even on holiday. Therefore, the TV in the hotel room should not be missing. But even if guests usually don’t even notice, hoteliers should definitely have some things on their radar. Because a hotel TV must meet different requirements than the TV in your own home. No matter whether you are considering purchasing new TVs or want to optimise the existing ones: We have compiled a checklist for you with all the functions that your hotel TV should offer.
What is the difference between a hotel TV and a TV for private use?
Constantly changing users
The main difference between hotel TVs and those for private use, i.e. so-called “consumer TVs”, is the fact that in a hotel the people who use them are constantly changing. On average, new guests move into the room every three to four days.
Data protection with smart TVs
Two thirds of Germans now have a smart TV in their living room.
More than just entertainment: take advantage of the opportunities
Unlike at home, the TV in an accommodation has more tasks than just entertainment. For example, it supports the reception: with the right software, such as the Info Channel by Hotelcore, you can inform your guests on the screen about the house and the surroundings, the weather forecast, meal times, menus and co. At the same time, you can market your additional offers such as sports programs, wellness treatments, products from the hotel shop, late check-out and many more on the hotel TV. Because the TV attracts the guests’ attention and is therefore a real talent in terms of cross-selling.
The Hotel Jungbrunn presents offers and services via the hotel TV.
Checklist: Must-haves and practical additional features for your hotel TV
There are some features you should look out for when purchasing and installing new TV sets. In addition, some devices offer additional features (“nice-to-haves”). Those are not a must, but will delight either your guests or your staff.
Must-haves for your hotel TV
The guests in a hotel room are constantly changing. No matter what language they speak, whether they are tech-savvy or not, the TV should be equally understandable for everyone.
Nice-to-haves
Many people prefer streaming to the classic TV programme. With the appropriate technology, you can also offer your guests this service during their stay.
Case study Swisscom blue TV Host: complete package for hotels and care homes
With its blue TV Host offer, Swisscom is probably the largest provider of hospitality TV solutions in Switzerland. The package is aimed specifically at hotels and homes and, if desired, even includes the leasing of TV sets. The package includes more than 300 TV and 300 radio stations, which the hosts organise in up to 5 channel lists. In addition, guests can use private streaming services via their own mobile devices without concerns for data protection. Four different languages are available. In terms of usability, Swisscom not only relies on an intuitive remote control, but also makes it possible and easy for hotel guests or residents to use voice control.
Another central component of the offer is the Info Channel, for which Swisscom is collaborating with Hotelcore. Thanks to this, the television becomes a central communication platform. The hosts use it to send their guests a personal welcome message, inform them of everything important and, for example, let them cancel room cleaning with a click directly on the TV. Read more about Swisscom and the blue TV Host concept in our blog post:
“Digital TV for hotels and care homes – ‘5 questions to’ Swisscom”.
Tip for even more infotainment: digital signage in busy places
Hotel TVs not only entertain and inform in the hotel rooms. For even more effective infotainment, also use monitors in the lobby, at the reception, in the fitness room or at the bar. In short: everywhere where there are many guests. Because digital signage works particularly well there.
By the way: With the Info Channel by Hotelcore you tune the content of your hotel TV to the respective location of the TV. With several different channels, it is possible to inform about the check-out times and the weekly programme at the reception, to advertise the room service in the hotel rooms and to showcase the massage offer in the spa area. This way you reach exactly the right target group for all services and information.
Would you like to get more out of your hotel TVs and offer your guests the best infotainment? We would be happy to show you your options.
Image source: ©Drobot Dean – stock.adobe.com
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This text has been translated automatically.
