The Apartment Complex Bergparadies**** in Dorfgastein, Austria, impresses with tailor-made equipment of its 26 apartments and its state-of-the-art service. Since the beginning of 2018, host Peter Gratz has been offering his guests a new feature highlight: A Digital Guest Directory, a kind of “digital concierge” in the form of a free app or progressive web… Continue Reading →
Digital signage for the hotel industry – Contemporary info points for guests
Today, a widley used way of modern and successful guest communication is digital media. Digital signage is the most effective and fastest way to reach people via displays with information and messages on site and to market offers. After all, pictures are known to attract us directly, arouse curiosity and usually don’t need any explanation. Infotainment… Continue Reading →
The digital hotel – “5 questions with” Valerie Wagner, Blogger about digital hotel management
In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Valerie Wagner is an expert for digital hotel management, a passionate blogger and discusses digitization, revenue management, MICE management and e-commerce in the hotel industry on her own blog “Hotel-O-Motion”. She shares her experiences… Continue Reading →
Guestfriend – the cloud-based platform for guest communication
Communication, information, guest care and in-house marketing in the hotel industry — all of this combined in one cloud-based platform for guest communication for hosts of all sizes. So far the all-in-one solution from Guestfriend combines four digital tools. It creates numerous contact points between accommodations and guests and at the same time reduces the… Continue Reading →
Case Study: Digital Guest Directory as an integral part of the hotel’s marketing strategy
The 5-star superior Hotel Alpine Palace in Saalbach-Hinterglemm impresses with a mixture of outstanding service and alpine casualness. In keeping with the motto “Feel royal, enjoy lässig”, the hotel offers its guests – from active holidaymakers to families all the way to spa and gourmet guests from all over Europe – a special stay. In… Continue Reading →
Digital guest service improves hotel reviews
In our last part, we already showed how important hotel reviews are for both guests and hoteliers and how hosts should respond to online reviews in the best possible way. Based on these insights, we will show you how digital tools improve your hotel reviews and support you in managing your ratings. Guest service is… Continue Reading →
How to deal with hotel ratings
In times of Google, Booking, TripAdvisor, HolidayCheck & Co. online hotel ratings are getting more and more important. Millions of holidaymakers are checking out online rating platforms and online travel agencies (OTAs) before booking their trip. Based on these hotel reviews, they finally choose a specific hotel. For this reason, it is even more important… Continue Reading →
Guest reviews in the hotel industry – “5 questions with” Katharina Sickora, Marketing Director at TrustYou
In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. We chatted with Katharina Sickora, Marketing Director at TrustYou, the world’s largest guest feedback platform, about guest reviews. How important are guest reviews on online hotel platforms these days? Very important. We have conducted… Continue Reading →
Hotelier with heart and soul: This is true hospitality
Today we would like to address a touching topic: For most people, holidays are just a normal thing. However, there are also families for whom a vacation is a foreign word, who cannot afford it or have been struck by fate what makes travelling nearly impossible. Hoteliers give away holidays to children and parents in… Continue Reading →