Smartphones are the travel companions par excellence! Whether for private or professional reasons: travellers use all channels such as e-mail, telephone, messenger, social media & Co. mobile and actively plan their vacation with their smartphone. A life without smartphones, tablets and fast internet is hardly imaginable. Good conditions for hoteliers who use the smartphones of… Continue Reading →
Guests expect more and more service and technology. For hoteliers, digital guest care has therefore become a modern standard. In order to observe this standard, there are many tools such as an online editor for their own hotel newspaper, a guest info channel and not to forget: the digital guest directory. It informs, communicates and… Continue Reading →
There is no standing still in the hospitality industry. Digitalisation is driving numerous developments and changing expectations, procedures and processes in hotels. In 2020, it is all about a holistic and positive guest experience. In this article, we present the hotel trends 2020, which promote a positive overall guest experience and take guest care to… Continue Reading →
Spot on: Upgrade your room folder and put your information and offers in the spotlight! The digital version of your room folder provides your guests with the information they need and attracts their attention to your offers and services anytime and anywhere. What makes your Digital Guest Directory unmistakable and what should not be missing… Continue Reading →
Living without social media? That is hardly imaginable these days. Worldwide, 4.39 billion people are online, of whom 3.48 billion use social media. The total number of social media users has doubled in the last five years* as the Digital Report 2019 states. So let´s take a closer look at social media for hotels: How… Continue Reading →
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and digitalisation, the values, expectations and wishes of generations change, as do their travel behaviour. Especially the Millennials and Gen Z are travelling much more, farther and more flexible than their… Continue Reading →
The first part about digital guest communication in hotels already explained its meaning and its significance during the customer journey. Now we will show you your possibilities and how to expand your digital guest communication. Win-win for guest and hotelier The digitization in the hotel industry offers many possibilities for guest communication. Guests expect a… Continue Reading →
Communicating directly with guests is the most important thing for successful hotels. With the right strategy, hosts positively influence the holiday experience of their guests and directly market their own offers. In addition to personal contact, digital guest communication is becoming more and more important. But what does digital guest communication actually mean and how… Continue Reading →
Sustainability is on everyone’s lips. One thing is clear: the preservation of ecological diversity, the responsible use of resources and the thought of future generations are issues that concern everyone. For hoteliers, it pays off to make their own business more sustainable. The aim is to save energy and resources, reduce costs and meet the… Continue Reading →