Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and
In our section “5 questions to …”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Suzann Heinemann, managing
In our previous blog article, you already learned how important hotel reviews are nowadays for both guests and hoteliers and how you can best respond
The hotel industry 4.0 is here to stay: this year, digitalisation remains one of the key topics to which the hotel industry must respond! This
Comfortable accommodation, warm hosts and excellent service are still the cornerstones of a good stay. What has changed in recent years, however, is the growing
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