Camping and caravanning have become more popular than ever before. About 137.5 million overnight stays and day trips by camping tourists are counted in Germany every year* – and the trend is rising. As a result of the increasing demand, campsites are facing new challenges and have to react to the campers’ needs. That is because… Continue Reading →
Today, a widley used way of modern and successful guest communication is digital media. Digital signage is the most effective and fastest way to reach people via displays with information and messages on site and to market offers. After all, pictures are known to attract us directly, arouse curiosity and usually don’t need any explanation. Infotainment… Continue Reading →
In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Valerie Wagner is an expert for digital hotel management, a passionate blogger and discusses digitization, revenue management, MICE management and e-commerce in the hotel industry on her own blog “Hotel-O-Motion”. She shares her experiences… Continue Reading →
Communication, information, guest care and in-house marketing in the hotel industry — all of this combined in one cloud-based platform for guest communication for hosts of all sizes. So far the all-in-one solution from Guestfriend combines four digital tools. It creates numerous contact points between accommodations and guests and at the same time reduces the… Continue Reading →
The 5-star superior Hotel Alpine Palace in Saalbach-Hinterglemm impresses with a mixture of outstanding service and alpine casualness. In keeping with the motto “Feel royal, enjoy lässig”, the hotel offers its guests – from active holidaymakers to families all the way to spa and gourmet guests from all over Europe – a special stay. In… Continue Reading →
In our last part, we already showed how important hotel reviews are for both guests and hoteliers and how hosts should respond to online reviews in the best possible way. Based on these insights, we will show you how digital tools improve your hotel reviews and support you in managing your ratings. Guest service is… Continue Reading →
In times of Google, Booking, TripAdvisor, HolidayCheck & Co. online hotel ratings are getting more and more important. Millions of holidaymakers are checking out online rating platforms and online travel agencies (OTAs) before booking their trip. Based on these hotel reviews, they finally choose a specific hotel. For this reason, it is even more important… Continue Reading →
In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. We chatted with Katharina Sickora, Marketing Director at TrustYou, the world’s largest guest feedback platform, about guest reviews. How important are guest reviews on online hotel platforms these days? Very important. We have conducted… Continue Reading →
We are constantly looking at how to increase the functionality of our Digital Guest Directory so that it actively enhances the guest experience. This is why we launched the Digital Guest Directory as a progressive web app (PWA). Our mission is to make digitization easy for hoteliers and create digital tools for guest communication that… Continue Reading →