Booking, Trivago, Expedia, HRS or Momondo – these are just a few of the numerous hotel booking portals. And all of them want to be serviced. Therefore the online distribution of hotel rooms is not always easy. Only those who permanently maintain their prices and contingents remain bookable, avoid overbooking and stabilise the occupancy rate…. Continue Reading →
Social media is one of the first contacts between hotels and guests. However, many social media accounts tend to be poorly managed and do not convince their subscribers. Social media posts are all about added value for the user – regardless of the channel. In our last article, we briefly explained which social media channels… Continue Reading →
Living without social media? That is hardly imaginable these days. Worldwide, 4.39 billion people are online, of whom 3.48 billion use social media. The total number of social media users has doubled in the last five years* as the Digital Report 2019 states. So let´s take a closer look at social media for hotels: How… Continue Reading →
New look, sleek design and more functions: We have improved the Digital Guest Directory and thus the Gastfreund app. Of course, the redesigned Guestfriend app will come soon. Enjoy the design and many new features! Everything new – and better We designed the new Digital Guest Directory and thus the Gastfreund app in a fresh,… Continue Reading →
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and digitalisation, the values, expectations and wishes of generations change, as do their travel behaviour. Especially the Millennials and Gen Z are travelling much more, farther and more flexible than their… Continue Reading →
The host of the Appartements Ennemoser has expanded the personal care of her guests with a very special digital service: the Digital Guest Directory. Thanks to this digital travel buddy, her guests will find all the information they need for their holidays at any time using their own mobile devices: from the A to Z,… Continue Reading →
The first part about digital guest communication in hotels already explained its meaning and its significance during the customer journey. Now we will show you your possibilities and how to expand your digital guest communication. Win-win for guest and hotelier The digitization in the hotel industry offers many possibilities for guest communication. Guests expect a… Continue Reading →
Communicating directly with guests is the most important thing for successful hotels. With the right strategy, hosts positively influence the holiday experience of their guests and directly market their own offers. In addition to personal contact, digital guest communication is becoming more and more important. But what does digital guest communication actually mean and how… Continue Reading →
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Saskia Guggemos from Guestfriend reveals how hosts reach their guests along the customer journey, which touchpoints there are and how Guestfriend supports their customers. What touchpoints should hosts use to reach guests along the… Continue Reading →