Hotel trends 2020 – The whole journey as one experience

There is no standing still in the hospitality industry. Digitalisation is driving numerous developments and changing expectations, procedures and processes in hotels. In 2020, it is all about a holistic and positive guest experience. In this article, we present the hotel trends 2020, which promote a positive overall guest experience and take guest care to… Continue Reading →

Digital guest service for any kind of accommodation – “5 questions to” Melike Yapici, Head of Inside Sales at Guestfriend

In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. This time, Melike Yapici tells us how accommodations of all sizes benefit from digital guest services and which kind of feedback the Inside Sales Team of Guestfriend receives. Guestfriend has more than 5,000 customers from… Continue Reading →

Booking portals for accommodations – “5 questions to” Julia Warnecke, Marketing Manager at Ferienhausmiete.de

In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Julia Warnecke, Marketing Manager at Ferienhausmiete.de shares her experiences with us about booking portals and how even smaller hosts are able to get more bookings. How can hosts generate more bookings? First, holidaymakers need… Continue Reading →

Channel management in the hotel industry – “5 questions to” Cristina Bauer, Sales Manager at Viato

In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Today we talk about channel management with Cristina Bauer, Sales Manager at Viato. How does a good channel manager work? All channel managers should work similarly. Because they all follow one basic principle: they send… Continue Reading →

What are channel managers for hotels used for?

Booking, Trivago, Expedia, HRS or Momondo – these are just a few of the numerous hotel booking portals. And all of them want to be serviced. Therefore the online distribution of hotel rooms is not always easy. Only those who permanently maintain their prices and contingents remain bookable, avoid overbooking and stabilise the occupancy rate…. Continue Reading →

The impact of social media for hotels

Living without social media? That is hardly imaginable these days. Worldwide, 4.39 billion people are online, of whom 3.48 billion use social media. The total number of social media users has doubled in the last five years* as the Digital Report 2019 states. So let´s take a closer look at social media for hotels: How… Continue Reading →