Everybody has a morning ritual. Many inform themselves about news and read newspapers or browse the Internet. Surprise your guests with your own Hotel Newspaper right at the beginning of the day. Printed out in the hotel room, during breakfast or on the way as e-paper: News, tips, service and current offers of the hotel… Continue Reading →
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and digitalisation, the values, expectations and wishes of generations change, as do their travel behaviour. Especially the Millennials and Gen Z are travelling much more, farther and more flexible than their… Continue Reading →
The first part about digital guest communication in hotels already explained its meaning and its significance during the customer journey. Now we will show you your possibilities and how to expand your digital guest communication. Win-win for guest and hotelier The digitization in the hotel industry offers many possibilities for guest communication. Guests expect a… Continue Reading →
Communicating directly with guests is the most important thing for successful hotels. With the right strategy, hosts positively influence the holiday experience of their guests and directly market their own offers. In addition to personal contact, digital guest communication is becoming more and more important. But what does digital guest communication actually mean and how… Continue Reading →
Historical buildings from the Baroque era combined with modern equipment. Traditional, personal care combined with contemporary, digital services. The Romantik Hotel Bären Dürrenroth in the Swiss canton of Bern manages the perfect blend of the historic and the modern! Since February 2018, the hosts have been relying on digital guest communication and have integrated three… Continue Reading →
Our last article focused on established hospitality trends and rising stars in the hotel industry such as mobile technologies, artificial intelligence, digital influences and digital guest care. Now we focus on both newcomers and stagnating hotel industry trends. Newcomer Hospitality Trends 2019 1. Facial Recognition So far, facial recognition systems have mainly been used at… Continue Reading →
In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Alexandra Fenzl is the team leader of the Customer Relationship Management at Guestfriend and supports the customers with requests, wishes or problems of any kind: ranging from training and assistance to long-term personal customer… Continue Reading →
The Apartment Complex Bergparadies**** in Dorfgastein, Austria, impresses with tailor-made equipment of its 26 apartments and its state-of-the-art service. Since the beginning of 2018, host Peter Gratz has been offering his guests a new feature highlight: A Digital Guest Directory, a kind of “digital concierge” in the form of a free app or progressive web… Continue Reading →
Today, a widley used way of modern and successful guest communication is digital media. Digital signage is the most effective and fastest way to reach people via displays with information and messages on site and to market offers. After all, pictures are known to attract us directly, arouse curiosity and usually don’t need any explanation. Infotainment… Continue Reading →