The television, together with the smartphone, occupies the first place of the most used devices in 2020. More than 90 % of Germans switch it on at home and on holiday to relax*. Therefore, make sure to use the TV system in your accommodation. We will show you how to give your offers more visibility… Continue Reading →
No question, 2020 was challenging, full of ups and downs. The hotel industry and catering trade in particular will have to deal with the effects of the Corona pandemic for a long time to come. Demands for contactless services, guest care at a distance and new hygiene regulations have presented many hosts with major challenges… Continue Reading →
Smartphones are the travel companions par excellence! Whether for private or professional reasons: travellers use all channels such as e-mail, telephone, messenger, social media & Co. mobile and actively plan their vacation with their smartphone. A life without smartphones, tablets and fast internet is hardly imaginable. Good conditions for hoteliers who use the smartphones of… Continue Reading →
Everybody has a morning ritual. Many people read newspapers in the morning and get information about the news of the day, while others browse the Internet. Hoteliers should take up these habits and surprise their guests with their own Hotel Newspaper right at the beginning of the day. Printed out in the hotel room, during… Continue Reading →
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and digitalisation, the values, expectations and wishes of generations change, as do their travel behaviour. Especially the Millennials and Gen Z are travelling much more, farther and more flexible than their… Continue Reading →
The first part about digital guest communication in hotels already explained its meaning and its significance during the customer journey. Now we will show you your possibilities and how to expand your digital guest communication. Win-win for guest and hotelier The digitization in the hotel industry offers many possibilities for guest communication. Guests expect a… Continue Reading →
Communicating directly with guests is the most important thing for successful hotels. With the right strategy, hosts positively influence the holiday experience of their guests and directly market their own offers. In addition to personal contact, digital guest communication is becoming more and more important. But what does digital guest communication actually mean and how… Continue Reading →
Historical buildings from the Baroque era combined with modern equipment. Traditional, personal care combined with contemporary, digital services. The Romantik Hotel Bären Dürrenroth in the Swiss canton of Bern manages the perfect blend of the historic and the modern! Since February 2018, the hosts have been relying on digital guest communication and have integrated three… Continue Reading →
Our last article focused on established hospitality trends and rising stars in the hotel industry such as mobile technologies, artificial intelligence, digital influences and digital guest care. Now we focus on both newcomers and stagnating hotel industry trends. Newcomer Hospitality Trends 2019 1. Facial Recognition So far, facial recognition systems have mainly been used at… Continue Reading →