There is no standing still in the hospitality industry. Digitalisation is driving numerous developments and changing expectations, procedures and processes in hotels. In 2020, it is all about a holistic and positive guest experience. In this article, we present the hotel trends 2020, which promote a positive overall guest experience and take guest care to… Continue Reading →
It is the worthy successor to the room folder made of paper and always at hand: the Digital Guest Directory. Hotel guests access all information about their stay and the region exactly when they need it. Besides, hosts send offers and news via push messages to their guests’ smartphones and tablets and keep them up… Continue Reading →
Everybody has a morning ritual. Many people read newspapers in the morning and get information about the news of the day, while others browse the Internet. Hoteliers should take up these habits and surprise their guests with their own Hotel Newspaper right at the beginning of the day. Printed out in the hotel room, during… Continue Reading →
Social media is one of the first contacts between hotels and guests. However, many social media accounts tend to be poorly managed and do not convince their subscribers. Social media posts are all about added value for the user – regardless of the channel. In our last article, we briefly explained which social media channels… Continue Reading →
Living without social media? That is hardly imaginable these days. Worldwide, 4.39 billion people are online, of whom 3.48 billion use social media. The total number of social media users has doubled in the last five years* as the Digital Report 2019 states. So let´s take a closer look at social media for hotels: How… Continue Reading →
New look, sleek design and more functions: We have improved the Digital Guest Directory and thus the Gastfreund app. Of course, the redesigned Guestfriend app will come soon. Enjoy the design and many new features! Everything new – and better We designed the new Digital Guest Directory and thus the Gastfreund app in a fresh,… Continue Reading →
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and digitalisation, the values, expectations and wishes of generations change, as do their travel behaviour. Especially the Millennials and Gen Z are travelling much more, farther and more flexible than their… Continue Reading →
The host of the Appartements Ennemoser has expanded the personal care of her guests with a very special digital service: the Digital Guest Directory. Thanks to this digital travel buddy, her guests will find all the information they need for their holidays at any time using their own mobile devices: from the A to Z,… Continue Reading →
The first part about digital guest communication in hotels already explained its meaning and its significance during the customer journey. Now we will show you your possibilities and how to expand your digital guest communication. Win-win for guest and hotelier The digitization in the hotel industry offers many possibilities for guest communication. Guests expect a… Continue Reading →