New look, sleek design and more functions: We have improved the Digital Guest Directory and thus the Gastfreund app. Of course, the redesigned Guestfriend app will come soon. Enjoy the design and many new features! Everything new – and better We designed the new Digital Guest Directory and thus the Gastfreund app in a fresh,… Continue Reading →
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Saskia Guggemos from Guestfriend reveals how hosts reach their guests along the customer journey, which touchpoints there are and how Guestfriend supports their customers. What touchpoints should hosts use to reach guests along the… Continue Reading →
Sustainability is on everyone’s lips. One thing is clear: the preservation of ecological diversity, the responsible use of resources and the thought of future generations are issues that concern everyone. For hoteliers, it pays off to make their own business more sustainable. The aim is to save energy and resources, reduce costs and meet the… Continue Reading →
Our last article focused on established hospitality trends and rising stars in the hotel industry such as mobile technologies, artificial intelligence, digital influences and digital guest care. Now we focus on both newcomers and stagnating hotel industry trends. Newcomer Hospitality Trends 2019 1. Facial Recognition So far, facial recognition systems have mainly been used at… Continue Reading →
We have summarised the most important hotel industry trends in times of digitalisation. After all, digital technologies are no longer future fantasies but have become important components of the hospitality industry. Established hospitality trends and rising stars 1. Mobile First It’s all about “mobile first”! The use of smartphones & co. continues growing and influences… Continue Reading →
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. This time we interviewed Matthias Trenkwalder, Co-Founder and Managing Director of RateBoard, about “Revenue Management”. How important are online sales and dynamic pricing today? Online distribution is very important these days. Thus hotels gain… Continue Reading →
Generating more revenue and a better occupancy rate without reducing prices too much – that’ s the goal of every revenue manager in a hotel. To remain competitive in today’s market, hoteliers need an effective pricing strategy for hotel revenue management. But what does revenue management actually mean? Revenue management – an underestimated revenue generator… Continue Reading →
Returning guests – this is the jackpot for hoteliers and goal number one. That’ s because a solid customer base and guest loyalty create the foundation for lasting success. Loyal guests not only secure the revenue of the hotel, they also are less price sensitive and spend more on site. As a result, they are… Continue Reading →
Oh, another year has passed – where has time gone? What happened in the last 12 months? And what has been going on at Guestfriend this year? The Guestfriend calendar – a year full of highlights: New Corporate Design At the beginning of the year, we relaunched our Corporate Design, redesigned our website and set… Continue Reading →