The best touchpoints to reach guests – “5 questions to” Saskia Guggemos, Marketing & Communication Manager at Guestfriend

In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Saskia Guggemos from Guestfriend reveals how hosts reach their guests along the customer journey, which touchpoints there are and how Guestfriend supports their customers. What touchpoints should hosts use to reach guests along the… Continue Reading →

Hospitality Trends 2019 (Part 2/2)

Our last article focused on established hospitality trends and rising stars in the hotel industry such as mobile technologies, artificial intelligence, digital influences and digital guest care. Now we focus on both newcomers and stagnating hotel industry trends. Newcomer Hospitality Trends 2019 1. Facial Recognition So far, facial recognition systems have mainly been used at… Continue Reading →

Hospitality Trends 2019 (Part 1/2)

We have summarised the most important hotel industry trends in times of digitalisation. After all, digital technologies are no longer future fantasies but have become important components of the hospitality industry. Established hospitality trends and rising stars 1. Mobile First It’s all about “mobile first”! The use of smartphones & co. continues growing and influences… Continue Reading →

Dynamic pricing with revenue management – „5 questions to“ Matthias Trenkwalder, Co-Founder and Managing Director at RateBoard

In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. This time we interviewed Matthias Trenkwalder, Co-Founder and Managing Director of RateBoard, about “Revenue Management”. How important are online sales and dynamic pricing today? Online distribution is very important these days. Thus hotels gain… Continue Reading →

What is hotel revenue management?

Generating more revenue and a better occupancy rate without reducing prices too much – that’ s the goal of every revenue manager in a hotel. To remain competitive in today’s market, hoteliers need an effective pricing strategy for hotel revenue management. But what does revenue management actually mean? Revenue management – an underestimated revenue generator… Continue Reading →

The Guestfriend Year 2018

Oh, another year has passed – where has time gone? What happened in the last 12 months? And what has been going on at Guestfriend this year? The Guestfriend calendar – a year full of highlights: New Corporate Design At the beginning of the year, we relaunched our Corporate Design, redesigned our website and set… Continue Reading →