Hotel trends 2020 – The whole journey as one experience

There is no standing still in the hospitality industry. Digitalisation is driving numerous developments and changing expectations, procedures and processes in hotels. In 2020, it is all about a holistic and positive guest experience. In this article, we present the hotel trends 2020, which promote a positive overall guest experience and take guest care to… Continue Reading →

Best of 2019 – best of Guestfriend!

An exciting year with great moments and lots of new stuff! We have rewound the year once again and collected all our milestones of 2019 in a small end-of-year review: MORE GUESTFRIENDS! … who are communicating and interacting more and more via the Digital Guest Directory: PS: The high score of page views of a… Continue Reading →

Channel management in the hotel industry – “5 questions to” Cristina Bauer, Sales Manager at Viato

In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Today we talk about channel management with Cristina Bauer, Sales Manager at Viato. How does a good channel manager work? All channel managers should work similarly. Because they all follow one basic principle: they send… Continue Reading →

The impact of social media for hotels

Living without social media? That is hardly imaginable these days. Worldwide, 4.39 billion people are online, of whom 3.48 billion use social media. The total number of social media users has doubled in the last five years* as the Digital Report 2019 states. So let´s take a closer look at social media for hotels: How… Continue Reading →