Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and
How do you keep in touch with your regular guests? Perhaps you send out newsletters on a regular basis? In the first part of our
E-mails have been around for over 50 years. As early as 1978, the first company recognised its potential for marketing and sent out the world’s
Returning guests – this is the jackpot for hoteliers and goal number one. That’ s because a solid customer base and guest loyalty create the
In der Rubrik “5 Fragen an …” stehen Mitarbeiter von Gastfreund, Kunden, Partner oder Branchenkenner in Kurz-Interviews Rede und Antwort. Valerie Wagner ist Expertin für
In our previous blog article, you already learned how important hotel reviews are nowadays for both guests and hoteliers and how you can best respond
In times of Google, Booking, TripAdvisor, HolidayCheck & Co., online hotel reviews are gaining more and more importance. Millions of holidaymakers click through online rating
In the „5 questions to…“ column, Hotelcore employees, customers, partners and industry experts answer questions in short interviews. With Katharina Sickora, Marketing Director at one
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