Green hotels and their sustainability certification – “5 questions to” Suzann Heinemann, Managing Director of GreenSign

In our section “5 questions to …”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Suzann Heinemann, managing director and sustainability expert at GreenSign tells us what role sustainability certificates play in the hotel industry and whether it is possible to act environmentally friendly despite COVID-19. How do… Continue Reading →

Digital campsite – it’s time for digital service

Contactless camping is becoming more and more popular, not only in times of Corona. Sleeping in tents, caravans and mobile homes enables freedom-loving campers to enjoy a self-determined holiday. Modern service is also a decisive factor for campers when choosing a campsite – from the facilities to personal assistance on site. We give advice on… Continue Reading →

Hotel trends 2020 – The whole journey as one experience

There is no standing still in the hospitality industry. Digitalisation is driving numerous developments and changing expectations, procedures and processes in hotels. In 2020, it is all about a holistic and positive guest experience. In this article, we present the hotel trends 2020, which promote a positive overall guest experience and take guest care to… Continue Reading →

The impact of social media for hotels

Living without social media? That is hardly imaginable these days. Worldwide, 4.39 billion people are online, of whom 3.48 billion use social media. The total number of social media users has doubled in the last five years* as the Digital Report 2019 states. So let´s take a closer look at social media for hotels: How… Continue Reading →