Smartphones are the travel companions par excellence! Whether for private or professional reasons: travellers use all channels such as e-mail, telephone, messenger, social media & Co. mobile and actively plan their vacation with their smartphone. A life without smartphones, tablets and fast internet is hardly imaginable. Good conditions for hoteliers who use the smartphones of… Continue Reading →
Guests expect more and more service and technology. For hoteliers, digital guest care has therefore become a modern standard. In order to observe this standard, there are many tools such as an online editor for their own hotel newspaper, a guest info channel and not to forget: the digital guest directory. It informs, communicates and… Continue Reading →
The Coronavirus presents the hotel and catering industry with major challenges. There’s a vast range of new rules, regulations and requirements that hotels, holiday homes, apartments and campsites must follow in order to resume business. Make sure to collect information from trusted sources and associations, because the regulations and rules differ from state to state… Continue Reading →
Hygiene regulations, social distancing and worker protection – the hotel industry is falling on hard times. This is because the Corona pandemic (COVID-19) limits our possibilities of domestic and international travel and entails a tightening of regulations for the whole industry. Even though establishments in the fields of tourism, catering and hospitality are now allowed… Continue Reading →
There is no standing still in the hospitality industry. Digitalisation is driving numerous developments and changing expectations, procedures and processes in hotels. In 2020, it is all about a holistic and positive guest experience. In this article, we present the hotel trends 2020, which promote a positive overall guest experience and take guest care to… Continue Reading →
It is the worthy successor to the room folder made of paper and always at hand: the Digital Guest Directory. Hotel guests access all information about their stay and the region exactly when they need it. Besides, hosts send offers and news via push messages to their guests’ smartphones and tablets and keep them up… Continue Reading →
Living without social media? That is hardly imaginable these days. Worldwide, 4.39 billion people are online, of whom 3.48 billion use social media. The total number of social media users has doubled in the last five years* as the Digital Report 2019 states. So let´s take a closer look at social media for hotels: How… Continue Reading →
New look, sleek design and more functions: We have improved the Digital Guest Directory and thus the Gastfreund app. Of course, the redesigned Guestfriend app will come soon. Enjoy the design and many new features! Everything new – and better We designed the new Digital Guest Directory and thus the Gastfreund app in a fresh,… Continue Reading →
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and digitalisation, the values, expectations and wishes of generations change, as do their travel behaviour. Especially the Millennials and Gen Z are travelling much more, farther and more flexible than their… Continue Reading →