Hotel trends 2020 – The whole journey as one experience

There is no standing still in the hospitality industry. Digitalisation is driving numerous developments and changing expectations, procedures and processes in hotels. In 2020, it is all about a holistic and positive guest experience. In this article, we present the hotel trends 2020, which promote a positive overall guest experience and take guest care to… Continue Reading →

The impact of social media for hotels

Living without social media? That is hardly imaginable these days. Worldwide, 4.39 billion people are online, of whom 3.48 billion use social media. The total number of social media users has doubled in the last five years* as the Digital Report 2019 states. So let´s take a closer look at social media for hotels: How… Continue Reading →

The best touchpoints to reach guests – “5 questions to” Saskia Guggemos, Marketing & Communication Manager at Guestfriend

In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Saskia Guggemos from Guestfriend reveals how hosts reach their guests along the customer journey, which touchpoints there are and how Guestfriend supports their customers. What touchpoints should hosts use to reach guests along the… Continue Reading →