The digital hotel – “5 questions with” Valerie Wagner, Blogger about digital hotel management

In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Valerie Wagner is an expert for digital hotel management, a passionate blogger and discusses digitization, revenue management, MICE management and e-commerce in the hotel industry on her own blog “Hotel-O-Motion”. She shares her experiences… Continue Reading →

Digital guest service improves hotel reviews

In our last part, we already showed how important hotel reviews are for both guests and hoteliers and how hosts should respond to online reviews in the best possible way. Based on these insights, we will show you how digital tools improve your hotel reviews and support you in managing your ratings. Guest service is… Continue Reading →

How to deal with hotel ratings

In times of Google, Booking, TripAdvisor, HolidayCheck & Co. online hotel ratings are getting more and more important. Millions of holidaymakers are checking out online rating platforms and online travel agencies (OTAs) before booking their trip. Based on these hotel reviews, they finally choose a specific hotel. For this reason, it is even more important… Continue Reading →

Guest reviews in the hotel industry – “5 questions with” Katharina Sickora, Marketing Director at TrustYou

In our section “5 questions with”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. We chatted with Katharina Sickora, Marketing Director at TrustYou, the world’s largest guest feedback platform, about guest reviews. How important are guest reviews on online hotel platforms these days? Very important. We have conducted… Continue Reading →

7 tips to increase your hotel sales

85% of travelers only decide on offers and activities around their stay after arrival. Wellness treatments, a special wine to accompany the meal or a day trip are mostly booked at the hotel on site. Hoteliers should make the most of this fact to increase their sales through cross-selling and upselling. Our 7 tips reveal… Continue Reading →