Hotel guest reviews: how to handle them correctly
13.11.2024
According to a study by Accor, 97% of hotel guests have read online reviews from other guests before making a booking. Almost 60% of respondents
Social media for hotels: 8 tips hoteliers should try
20.09.2023
Social media is often one of the first contacts points between hotels and guests. However, many social media accounts tend to be poorly managed and
The impact of social media for hotels
23.08.2023
Living without social media? That is hard to imagine these days. Worldwide, almost 5.3 billion people are online today, of which about 4.76 billion currently
5 tips: How hotels attract the attention of Millennials and Generation Z
05.04.2023
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and
Your Hotel Newspaper: tips for the all-rounder
11.01.2023
A hot coffee or a glass of orange juice is simply part of breakfast. And of course, the newspaper on the table should not be
6 tips for successful email marketing in your accommodation (2/2)
14.12.2022
How do you keep in touch with your regular guests? Perhaps you send out newsletters on a regular basis? In the first part of our
E-mail marketing for hotels: Newsletter, booking confirmation and co (1/2)
07.12.2022
E-mails have been around for over 50 years. As early as 1978, the first company recognised its potential for marketing and sent out the world’s
Your brand in focus: With the Hotel App, hosts attract all eyes to themselves
12.01.2022
Do you want to strengthen your brand, improve guest loyalty and stand out from the competition? Then Hotelcore is the right place for you. As
Content marketing in the hotel: tips and tricks for your hotel marketing
08.12.2021
Your own internet presence, comparison portals or digital marketing – the online world is extremely important for every host nowadays. But the competition is also
