Social media is often one of the first contacts points between hotels and guests. However, many social media accounts tend to be poorly managed and
Baby Boomers, Millennials and Generation Z – Only those who know their target group are able to reach them successfully. In times of globalisation and
How do you keep in touch with your regular guests? Perhaps you send out newsletters on a regular basis? In the first part of our
E-mails have been around for over 50 years. As early as 1978, the first company recognised its potential for marketing and sent out the world’s
Your own internet presence, comparison portals or digital marketing – the online world is extremely important for every host nowadays. But the competition is also
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. This time, Melike Yapici tells
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. Today we talk about channel
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