E-mails have been around for over 50 years. As early as 1978, the first company recognised its potential for marketing and sent out the world’s
You see them more and more often in everyday life: QR codes. On advertising posters they promise more information about the product, in restaurants they
The hospitality industry is constantly changing. However, the last two years have put the adaptability of hosts and hoteliers to a really hard test: lockdowns,
Your own internet presence, comparison portals or digital marketing – the online world is extremely important for every host nowadays. But the competition is also
Digitalisation is an important step in meeting the needs of guests. Hoteliers Denis and David Meyer of the wellness hotel Kessler Meyer Well & Wine
Smartphones are the travel companions par excellence! Whether for private or professional reasons: travellers use all channels such as e-mail, telephone, messenger, social media &
Whether on vacation or at home, nearly all young people (96 %), as well as more than two-thirds of those over the age of 65,
In our section “5 questions to”, employees of Guestfriend, customers, partners or industry experts give insights into their work and business. This time, Melike Yapici tells
The StrandResort Markgrafenheide not only looks after its guests personally, but also digitally – from the booking, through the whole stay and beyond the departure.
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